Consum 50 Aniversario

In this commemorative project for the 50th anniversary of Consum supermarkets, the challenge was to create and integrate a giant cake traveling in the back of a truck, celebrating the milestone with employees while balancing a festive, emotional and believable tone.

From a VFX standpoint, we supervised the shoot to ensure each shot facilitated 3D integration, capturing 360º photography for HDRI creation and recording colour charts. In post-production, we handled 3D modelling, texturing and integration of the cake, refining shading, lighting, reflections and cast shadows so it reacted coherently to the real environment. The video closes with a fully CG aerial view of the city, where the truck and cake become the focal point, delivering a visually striking finale to the anniversary campaign.