Mahou x Fallas

In this project, we connect Mahou with the magic of Las Fallas through an emotional, elegant and contemporary lens, positioning the brand as the beer that accompanies the key shared moments of the celebration. Mahou becomes part of the Fallas experience as the common thread running through memories that last a lifetime.

In post-production, we created an idealised yet believable Fallas-inspired Valencia, compositing chroma key shots with city backgrounds, festive environments, flames, fireworks, sparks and gunpowder effects that immerse the viewer. We also crafted a fully CGI night-time shot of Valencia and enhanced wide shots with digital crowds, modelling architecture and simulating firecrackers, fire and smoke. The result is a vibrant, emotional and elegant celebration aligned with the brand’s visual universe.