Mahou x Hogueras - Spain Says

This campaign for Mahou x Spain Says captures the spirit and energy of Alicante’s Hogueras through a dynamic blend of live action and CGI. The piece brings the celebration into the everyday scene, using fire, fireworks and mascletàs to create a visually immersive interpretation of the festival.

From a VFX standpoint, we focused on seamlessly integrating each digital element into the live-action footage — from bonfire flames reflected in a model’s eyes and fireworks mirrored in a puddle, to flames rising behind a beer bottle and mascletàs erupting in the background. Every effect was carefully crafted to match the lighting, reflections, perspective and movement of the original shots.