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The Piponazo by Grefusa

For this project, we collaborated with Jakiens, a video design company, and Exit Up, a marketing agency, to bring Grefusa’s new El Piponazo Gourmet spot to life. Our shared vision and collective expertise enabled us to deliver a mouthwatering piece that encapsulated the essence Grefusa aimed to convey to the public.

Utilizing specific softwares, our VFX artists transformed an average seed into an irresistible culinary experience. To craft this gourmet encounter, we generated a flawlessly roasted and seasoned 3D scan of the seed. To elevate the visual narrative and immerse the audience in a multisensory experience, we employed advanced techniques such as smoke and particle simulations. These additions not only enhanced the overall aesthetics but also symbolized the infusion of flavors and depth within the culinary journey.