Samsung Galaxy - Gemini x Koundé

This spot showcases the new AI and Gemini capabilities of the Samsung Galaxy S25 Edge in collaboration with Jules Koundé. We see the footballer using the phone’s AI to “try on” outfits for a gala, while the narrative takes us inside the device and its on-device AI chip, visually highlighting processing power and personalisation.

From a VFX standpoint, our work focused on a 3D transition into the phone, travelling through its chips until we emerge inside. For this inner world we created extensive digital compositing and set extension, transforming the filmed space into an infinite office environment with detailed rotoscoping, character integration, edge treatment, texture cloning and multiple set extensions. The result is a piece where technological staging and VFX clearly and spectacularly express the device’s AI potential.